MOBIL BANKING VA UNING MARKETING STRATEGIYALARI

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Yusupova Zilola Xamidovna
DOI: 10.5281/zenodo.18744825
Cited by: 0

Abstract

Mazkur tezisda mobil banking tizimining iqtisodiy mohiyati, rivojlanish bosqichlari hamda zamonaviy bank tizimidagi o‘rni tahlil qilinadi. Shuningdek, mobil banking xizmatlarini samarali joriy etish va rivojlantirishda qo‘llaniladigan marketing strategiyalari — segmentatsiya va personalizatsiya, brend ishonchliligini shakllantirish, mijoz tajribasini optimallashtirish, hamkorlik marketingi hamda sodiqlik dasturlarining ahamiyati ilmiy asosda yoritib beriladi. Raqamli transformatsiya sharoitida mobil banking banklarning raqobatbardoshligini oshiruvchi muhim omil ekani asoslanadi.

Fields of Study & Subjects

Digital Transformation in Financial Services Banking Sector Performance and Management Marketing and Advertising Strategies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
23 February 2026
Language
UZ