From Pulpit to Platform: The Commodification of Charismatic Ministry under Platform Capitalism

This article examines the migration of charismatic Christianity from physical congregations to digital platforms, analyzing how platform capitalism reshapes religious practice through algorithmic mediation, datafication of devotion, and the financialization of spiritual authority. The central argument is that platform capitalism does not simply digitize existing religious practices but fundamentally re-engineers them according to extractive logics: prophetic declarations become optimized for virality, prayer requests generate data for audience profiling, and spiritual communities transform into monetizable attention aggregates.