Impact of Circular Economy on Consumer Buying Behaviour: A Study of Sustainable Practices in the FMCG Industry with reference to Chhattisgarh

The growing concerns over environmental degradation and resource depletion have led to the adoption of circular economy (CE) principles across various industries, including the fast-moving consumer goods (FMCG) sector. This study aims to analyze the impact of circular economy practices on consumer buying behavior in the FMCG industry, focusing on Chhattisgarh. The research explores how sustainable practices such as eco-friendly packaging, recycling initiatives, and responsible sourcing influence consumer purchasing decisions and brand preferences