THE ROLE OF SOCIAL NETWORKS IN THE WORK OF PRESS SERVICES

The article is devoted to the analysis of the use of social networks to improve communication between state authorities and citizens through press services. Currently, horizontal communication in social networks is preferred. Press service employees should take into account the specifics of the content, post photos, videos, infographics, memes, conduct online surveys, engage in dialogue, and listen to the people. The problem of insufficient qualifications of press service employees in the IT industry can be solved by inviting a specialist or taking computer literacy courses. Improving communication will increase citizens' trust in the government body and improve the image of the institution.