The Influence of Content Marketing and Live Streaming on Impulse Buying of the Jiniso Brand on TikTok Shop (A Case Study of Generation Z in Gorontalo City)

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Risnawaty Suleman1, Rizan Machmud2, Yulinda L Ismail3, Melan Angriani Asnawi4
DOI: 10.5281/zenodo.18765866
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
25 February 2026
Language
EN