Research design: Qualitative, Quantitative, Mixed-methods — Comprehensive review

Abstract This review summarizes core ideas, typical methods, strengths/limitations, and practical guidance when choosing between qualitative, quantitative, and mixed-methods approaches, and when using exploratory, descriptive, or experimental designs. Short recommendations and examples are provided to help researchers map research questions to appropriate designs. Keywords: Qualitative, Quantitative, Mixed-methods, exploratory, descriptive, or experimental designs