Influence of Artificial Intelligence in Enhancing Business and Entrepreneurship Education Programme in Public Universities in Nasarawa State

The study looked at how artificial intelligence may improve business and entrepreneurship education programs at public universities in Nasarawa State. Determining the advantages of AI in improving business and entrepreneurship programs as well as the obstacles to its widespread adoption in public institutions in the research region were among the specific goals. According to the study's hypothesis, artificial intelligence can't improve business and entrepreneurship education at Nasarawa State's public institutions. The study employed a survey research design. The employed questionnaire was well-structured, open-ended, and prepared in simple English for the benefit of the respondentsMale and female business educators from Nasarawa State's two public universities—the Federal University of Lafia (FULafia) and Nasarawa State University (NSUK)—were purposefully chosen for the study using purposive and basic random sampling techniques. Because it is manageable and sufficient for the study, the 50 business educators from the two chosen colleges served as the sample and responders. From the study, intelligence tutoring system, personalized learning, enhanced accessibility, career guidance and automated grading were notable benefits of AI in enhancing BEE programme in public universities in Nasarawa State. Also, lack of artificial intelligence literacy, curriculum development, access to AI resources, ethical consideration, faculty training, students’ preparation, industry partnership, data quality and availability, balancing artificial intelligence, assessment and evaluation, scalability and regulatory and legal consideration were notable challenges of AI implementation. The hypothesis testing concluded that Artificial Intelligence has benefits in enhancing Business and Entrepreneurship Education in public universities in Nasarawa State because p value (.001) is < (less than) level of significance which is 0.05. The study further recommended that the incorporation of artificial intelligence basics into curricula will enable students to understand AI concepts and applications.