A conceptual paper on Determinants of Consumer's Decision Making on Online Hotel Reservation

Technology drives new opportunities that result in a competitive environment for the hotel industry. More consumers are nowadays passionate to book hotels online from the comfort zone from any part of the globe. The purpose of this conceptual paper is to understand the various factors influencing Consumer’s Decision Making on Online Hotel Reservation. The study identifies the various factors such as Privacy &Safety, Easy and User Friendly, Transaction, Convenience, price, Information, Website Usability and accessibility which influences the Consumer Decision Making on Online Hotel Reservation. The study will be helpful for the marketers to frame the promotional strategies for capturing and withstanding the competitive market by acquiring more consumers’