An Impact of Spending of Spending Habits by The Under Graduate Students Towards Luxury Products in Coimbatore City

Success does not always need to involve luxury. A simple life can lead to a focused and disciplined mind. However, in today's world, especially in rapidly growing cities like Coimbatore, luxury spending among college and university students has become more common. Coimbatore, which is developing as an educational hub with many colleges and universities, exposes students to an urban lifestyle. In this setting, branded phones, trendy clothing, and other luxury items are seen as signs of status and identity. In economics, luxury goods are those for which demand increases faster than income, unlike necessity goods that are essential for survival. The rise of consumer culture has made students more aware of brands, linking their personalities, success, and social recognition to the products they use. This trend is driven further by easy access to EMI options, credit facilities, and financial institutions, which make luxury items seem affordable and necessary.