Choice Architecture as Creative Strategy in Award-Winning Global Advertising Campaigns

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Mehmet Yakın
DOI: 10.5281/zenodo.18786910
Cited by: 0

Abstract

Choice Architecture as Creative Strategy in Award-Winning Global Advertising Campaigns

Fields of Study & Subjects

Marketing and Advertising Strategies Advertising and Communication Studies Decision-Making and Behavioral Economics

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
26 February 2026
Language
EN