Effectiveness of Personalised Marketing on Customer Loyalty in Cameroon

This study examines the effectiveness of personalised marketing on customer loyalty in Cameroon. The objective is to identify key factors influencing customer loyalty. A survey of 45 customers was conducted, and robust linear regression analysis was employed to analyse the data. The findings reveal that targeted advertising has a significant positive effect on customer loyalty with a coefficient of 0.311. The study concludes that targeted advertising is a crucial factor in building customer loyalty in Cameroon. Businesses are recommended to focus on developing targeted marketing strategies that resonate with their target audience.