INFORME. El poder de la extensión de marca en los museos. (LOUVRE)

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Nuria Recuero Virto
DOI: 10.5281/zenodo.18790510
Cited by: 0

Abstract

Informe de resultados para la divulgación del artículo Recuero-Virto, N., Aldas Manzano, J. , Blasco López, F., & García-Madariaga, J. (2024). Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi. SAGE Open, 14(3). https://doi.org/10.1177/21582440241271901

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Museums and Cultural Heritage Marketing and Advertising Strategies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
26 February 2026
Language
ES