INFORME. El efecto Instagram en los museos super-estrella

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Nuria Recuero Virto
DOI: 10.5281/zenodo.18790691
Cited by: 0

Abstract

Artículo divulgativo: Recuero Virto, N., Aldas Manzano, J. A., García-Madariaga, J., & Blasco López, F. (2024). Unveiling the Instagram effect: Decoding factors influencing visiting intentions of superstar Spanish museums. Journal of Destination Marketing & Management, 33, 100881. https://doi.org/10.1016/j.jdmm.2024.100881

Fields of Study & Subjects

Museums and Cultural Heritage Digital Marketing and Social Media Diverse Aspects of Tourism Research

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
26 February 2026
Language
ES