THE ROLE OF FINANCIAL INSTITUTIONS IN ONLINE FRAUD DETECTION AND PREVENTION

This article examines the critical role of financial institutions in detecting and preventing online fraud. With the rapid expansion of digital banking, e-commerce, and electronic payment systems, individuals and organizations face increasing exposure to cybercrime. Financial institutions, as primary intermediaries in digital transactions, are uniquely positioned to identify suspicious activities, monitor unusual patterns, and implement preventative measures. The article explores various technological tools, including artificial intelligence, machine learning, and real-time transaction monitoring systems, that banks and other financial entities utilize to combat fraud. Additionally, it highlights the importance of regulatory compliance, customer education, and collaboration with law enforcement agencies. By analyzing both challenges and effective strategies, the study emphasizes how proactive measures by financial institutions enhance trust in digital financial services and contribute to the broader effort of safeguarding the digital economy.