Role of Influencer–Brand Fit in Shaping Consumer Trust and Buying Behavior in the Beauty Industry

International Journal in Multidisciplinary and Academic Research 2026 Open access

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Authors: Anand A Muley
DOI: 10.5281/zenodo.18806219
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Perception and Purchasing Behavior Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
International Journal in Multidisciplinary and Academic Research
Publication date
31 January 2026
Language
EN