Google Ads Performance Stability Dataset
Abstract
The Google Ads Performance Stability Dataset (Public Version 1.0) provides anonymized, aggregated advertising performance data designed to measure volatility and stability across Google Ads campaigns. The dataset supports research on performance consistency, automation effects, and advertising system behavior.
Fields of Study & Subjects
Digital Marketing and Social Media
Marketing and Advertising Strategies
Consumer Market Behavior and Pricing
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 1 March 2026
- Language
- EN