ANALYSIS OF LOGISTICS CHALLENGES IN THE RAPID GROWTH OF E-COMMERCE

This study analysis the logistics challenges arising from the rapid growth of e-commerce. The expansion of onlineshopping has increased pressure on supply chain and delivery systems. Issues such as transportation delays, risingoperational costs, and last-mile delivery inefficiencies have become major concerns. The research identifies keylogistics barriers affecting service quality and business performance. It also examines the impact of thesechallenges on customer satisfaction, delivery speed, and profitability. The study highlights the role of technologyin improving tracking, automation, and inventory control. Efficient supply chain planning and demand forecastingare emphasized as essential strategies. The research adopts a descriptive and analytical approach to evaluate thesefactors. The finding provides practical suggestions to enhance logistics efficiency and support sustainable ecommerce growth.