THE IMPACT OF SOCIAL MEDIA ON THE SELF-MEDICATION OF MAGNESIUM GLYCINATE

AimTo assess awareness of social media as information sources, usage patterns, and predictors of magnesium glycinate use among adults. ObjectiveTo investigate whether social media awareness and marketing are leading to self-medication with magnesium glycinate, irrespective of its potential adverse effects and contraindications. MethodologyA cross-sectional study of 65 participants assessed their socio-demographics, awareness, information sources, usage patterns, and frequency of physician consultation. Chi-square tests and logistic regression were employed for analysis. Results and Findings Awareness was 87.7%, with social media as the primary source (49.2%). Awareness was significantly associated with use (χ² = 6.81, p = .009); 47.4% of aware individuals had taken the supplement versus 0% of unaware individuals. Information source significantly influenced physician consultation (χ² = 9.63, p = .022); 66.7% informed by healthcare professionals consulted a doctor, versus only 15.6% informed via social media. Logistic regression identified age (OR = 1.08, p = .008) and healthcare professional instruction (OR = 2.77, p = .038) as significant predictors of use. Notably, only 23.1% consulted a physician before use, and 35.4% received no usage instruction, indicating widespread self-medication practices.