The Behavioral Design Framework for Advertising (BDFA): Using Choice Architecture as Creative Strategy

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Mehmet Yakın
DOI: 10.5281/zenodo.18852840
Cited by: 0

Abstract

The Behavioral Design Framework for Advertising (BDFA): Using Choice Architecture as Creative Strategy

Fields of Study & Subjects

Decision-Making and Behavioral Economics Marketing and Advertising Strategies Behavioral Health and Interventions

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
3 March 2026
Language
EN