APPROACHES TO ENSURING THE FINANCIAL SECURITY OF TBC BANK AND THE ROLE OF INNOVATIVE TECHNOLOGIES IN THIS PROCESS

This article provides a comprehensive analysis of the modern principles of ensuring the financial security ofTBC Bank and examines the role of innovative approaches in their practical implementation. The study scientificallyexplores the key factors shaping banking system stability, the effectiveness of risk management mechanisms, as wellas the application of digital technologies, automated control systems, cybersecurity solutions, and innovative financialinstruments aimed at strengthening financial security. Furthermore, using an analytical approach, the paper evaluatesthe impact of innovative initiatives implemented by TBC Bank on the bank’s strategic stability, customer trust, operationalsecurity, and competitiveness. Based on the findings, proposals and recommendations are developed to further enhancefinancial security, and their contribution to the bank’s long-term development strategy is substantiated