ORGANIZATIONAL ADAPTATION THROUH TRANSPARENCY IN CRISIS RESPONE (OATCR): A CONDITIONAL FRAMEWORK LINKING DYNAMIC CAPABILITIES AND ORANIZATION GROWTH

In the context of progressively volatile and uncertain business environments, a significant corpus of strategy research persists in conceptualizing organizational growth through linear assumptions, positing that business model flexibility or dynamic capabilities directly translate into superior growth outcomes. However, a substantial body of empirical evidence suggests that such relationships are far from deterministic. Indeed, many organizations struggle to convert adaptive potential into sustained growth systematically. The article under discussion addresses five primary issues: The following points are to be considered: firstly, to synthesize the extant literature on dynamic capabilities and organizational growth; secondly, the role of business model resilience, with particular emphasis on the dimensions of time and contextual dynamics; thirdly, the analysis of the theoretical limitations of linear explanatory frameworks that cover current strategy research; fourthly, the relationship between transparency, communication in crises, and organizational legitimacy; and fifthly, to integrate insights from the literature on organizational transparency and crisis communication into strategic theory, with a view to developing the Organization Adaptation through Transparency in Crisis Response (OATCR) framework. The article posits that the absence of institutional mechanisms to manage uncertainty, stakeholder expectations, and organizational legitimacy precludes the notion that business model flexibility can lead to organizational growth. In this regard, transparency in crisis response functions as a critical conditioning mechanism that shapes both the effectiveness and stability of opportunity sensing, seizing, and resource reconfiguration processes. The present review extends dynamic capability theory by articulating a conditional and non-linear relationship between organizational adaptation and growth across short- and long-term horizons. Furthermore, it highlights transparency as a strategically salient mechanism governing organizational adaptation under crisis conditions.