ANALYSIS OF THE DEVELOPMENT DYNAMICS AND KEY DETERMINANTS OF SOCIAL AND CULTURAL SERVICE ACTIVITIES IN THE TOURISM SECTOR

Tourism has evolved into one of the most dynamic and multifunctional sectors of the global economy, playing a significant role in economic growth, social interaction, and cultural exchange. This study examines the development dynamics and key determinants of social and cultural service activities within the tourism sector. Emphasis is placed on understanding tourism as an intangible and intersectoral activity shaped by economic, social, institutional, and environmental factors. Drawing on theoretical perspectives, particularly Krippendorf’s concept of leisure in industrial and post-industrial societies, the paper highlights the transformation of tourism from a privilege of limited groups into a mass phenomenon closely linked to quality of life, income growth, and changing social values. The analysis underscores the impact of transportation development, rising incomes, middle-class expansion, and evolving tourist preferences on the growth of social and cultural tourism services. The study concludes that the sustainable development of tourism requires a balanced approach that integrates economic efficiency, cultural authenticity, social inclusion, and environmental responsibility, thereby reinforcing tourism’s role as a catalyst for long-term socio-economic development.