THE ROLE OF SOCIAL MEDIA MARKETING IN ENHANCING HOTEL BRAND AWARENESS AND BUILDING CUSTOMER LOYALTY
Fields of Study & Subjects
Digital Marketing and Social Media
Customer Service Quality and Loyalty
Marketing and Advertising Strategies
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 4 March 2026
- Language
- EN
- Document type
- Dataset