Implementing a brand strategy across marketing, communications and service design

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

Read full text
Authors: Fuglevaag Lars
DOI: 10.5281/zenodo.18861156
Cited by: 0

Abstract

This presentation was delivered at the joint SIG-MSP and SIG-Marcomms meeting on March 4, 2026 in Lisbon, Portugal. This presentation is about the recent rebranding of the Norwegian NREN, Sikt.

Fields of Study & Subjects

Marketing and Advertising Strategies Corporate Identity and Reputation Organizational Strategy and Culture

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
4 March 2026
Language
EN