SUPPLY CHAIN CHALLENGES IN QUICK COMMERCE: A DELIVERY PERSONNEL PERSPECTIVE

The rapid growth of digital platforms and changing consumer expectations have significantly. Transformed theretail and logistics landscape. One of the most notable developments in recent .Years is the emergence of quickcommerce (Q-commerce), a business model that promises Ultra-fast delivery of goods, often within 10 to 30minutes. Unlike traditional e-commerce, Which focuses on next-day or scheduled delivery, quick commerceemphasizes immediacy and Convenience. This shift has intensified pressure on supply chain systems, especiallyon last mile delivery operations, which play a critical role in meeting stringent delivery timelines. The success ofquick commerce largely depends on the efficiency of last-mile logistics, Involving micro – fulfillment centers,dark stores, and delivery personnel operating in dense, Urban environments. While advanced technologies suchas artificial intelligence, real-time Tracking, algorithmic routing, and automated inventory systems are widelyadopted to enhance Speed and accuracy, these systems rely heavily on human delivery workers for execution.Delivery personnel serve as the final link between the company and the customer, making their Role vital toservice quality, customer satisfaction, and operational reliability. The findings reveal that traffic congestion andtime pressure are the most critical operational challenges affecting delivery performance and worker wellbeing.