Potential of Robo-Advisors for ETF Investments in India

Robo-advisors have revolutionised global financial systems, including India, by delivering automated, technology-based investment services. This paper explores the scope of robo-advisors in facilitating Exchange-Traded Fund (ETF) investments in India, emphasising their contribution to improving accessibility and effectiveness. The study highlights the growing acceptance of ETFs as an affordable investment option and examines how robo-advisors leverage technological innovations to expand financial inclusion. Using a conceptual framework, a SWOT analysis is conducted to assess the advantages, limitations, opportunities, and risks associated with robo-advisors in India’s ETF landscape. The results indicate notable benefits, including cost-efficiency and scalability, while addressing concerns, including low public awareness and ambiguous regulatory frameworks. The evaluation identifies opportunities to expand financial access through standardisation, but also notes risks from established financial players and competition threats. The study concludes that robo-advisors have the potential to fill critical gaps in India’s investment ecosystem, provided efforts are made to enhance regulatory oversight and promote investor education. The findings offer actionable recommendations for fintech companies, regulators, and individual investors as they adapt to this dynamic environment. Keywords: Robo-advisor; Exchange Traded Fund; Indian Financial Market; Machine Learning