A Study on Customer Satisfaction towards Electric Vehicles in Coimbatore City

The transition toward sustainable mobility has accelerated the adoption of electric vehicles (EVs) across India due to rising fuel costs, increasing environmental concerns, and supportive policy interventions. Coimbatore, a prominent industrial and educational hub in Tamil Nadu, has experienced significant growth in EV usage, particularly in electric two-wheelers and compact cars. This study analytically examines customer satisfaction toward electric vehicles in Coimbatore city and identifies the key determinants influencing satisfaction levels. The research adopts a descriptive and analytical design. Primary data were collected from 150 EV users through a structured questionnaire employing a five-point Likert scale. Statistical tools including Percentage Analysis, Chi-Square Test, Weighted Average Ranking, Pearson Correlation, and Multiple Regression Analysis were applied using SPSS software. The results indicate that environmental awareness (β = 0.42, p < 0.01), fuel cost savings (β = 0.35, p < 0.01), and government incentives (β = 0.28, p < 0.05) have a significant positive influence on customer satisfaction, whereas charging infrastructure limitations negatively affect satisfaction (β = –0.30, p < 0.01). The regression model explains 62% of the variance in customer satisfaction (R² = 0.62), indicating strong explanatory power. The study concludes that although overall satisfaction among EV users in Coimbatore is moderately high, improvements in charging infrastructure and battery replacement affordability are essential for sustaining longterm growth in the EV market.