INDUSTRIAL MANAGEMENT AND DIGITAL TRANSFORMATION: STRATEGIC APPROACHES FOR MODERN MANUFACTURING ENTERPRISES

In modern industry, the concepts of digital transformation and smart manufacturing have become an important factor in ensuring the competitiveness of enterprises. In the process of transition from traditional production systems to modern, smart and flexible systems, enterprises face problems such as strategic management, skill development, reorganization of production processes and data-based decision-making. Therefore, the combination of industrial management and digital transformation is an important research direction to improve production efficiency and ensure sustainable development.