THE SIGNIFICANCE AND STRATEGIC ROLE OF DIGITAL MARKETING IN THE CONTEMPORARY WORLD

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Ulugbek Mamadjonov, IDIROV BOBURJON TOJIMURODOVICH
DOI: 10.5281/zenodo.18866420
Cited by: 0

Abstract

In the contemporary digital era, digital marketing has emerged as a transformative force reshaping how organizations engage with consumers, build brand equity, and drive economic value. This paper explores the importance and evolving role of digital marketing in the modern world, where internet penetration exceeds 60% of the global population and social media platforms serve billions of active users daily.

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies SMEs Development and Digital Marketing

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
4 March 2026
Language
EN
Document type
Dataset