CHANGES IN THE REVENUE AND COST STRUCTURE OF MASS MEDIA ENTERPRISES IN THE CONTEXT OF DIGITAL MODERNIZATION
Abstract
Digital modernization has become one of the most influential factors reshaping the economic foundations of mass media enterprises worldwide. The transition from traditional media formats to digital platforms has led to significant changes in both revenue generation and cost management. This article provides an in-depth analysis of how digital modernization affects the income and expenditure structure of mass media organizations, focusing on emerging revenue models, evolving cost components, and the strategic implications for financial sustainability in the digital era.
Fields of Study & Subjects
Media and Digital Communication
Journalism and Media Studies
Legal Systems and Institutions
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 4 March 2026
- Language
- EN
- Document type
- Dataset