Bridging the Gap: How Technical Business Analysts Drive Digital Transformation in African Enterprises

This paper examines the critical role of Technical Business Analysts (TBAs) in driving successful digital transformation across African enterprises. Drawing on applied project experience in healthcare process redesign and retail digital migration, the author presents the BRIDGE Model — a six-phase framework for embedding structured Requirements Engineering, BPMN 2.0 process modelling, and Agile/Scrum delivery governance into technology organisations. The paper argues that the majority of digital project failures in Sub-Saharan Africa are not technical in nature but stem from poor requirements definition and the absence of disciplined business analysis practice. Practical recommendations are provided for organisations and professionals seeking to close this gap.