STRATEGIC MANAGEMENT DIRECTIONS OF CONSUMER BEHAVIOR TO ENHANCE COMPETITIVENESS IN THE HIGHER EDUCATION SERVICES MARKET
Abstract
This thesis substantiates the relevance of strategic management of consumer behavior in the context of increasing competition in the higher education services market. The study examines the organization of higher education institutions’ activities based on market principles, as well as the identification and satisfaction of applicants’ and students’ needs in order to form competitive advantages. Furthermore, the impact of mechanisms aimed at ensuring student satisfaction and loyalty on the long-term sustainable development of higher education institutions is justified.
Fields of Study & Subjects
Higher Education Governance and Development
Educational and Organizational Development
Customer Service Quality and Loyalty
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 4 March 2026
- Language
- EN
- Document type
- Dataset