TURLI TILLAR TIZIMIDA "FASHION BLOG" LEKSEMALARINING MORFOLOGIK XUSUSIYATLARI

This article examines the morphological characteristics of the lexeme fashion blog across different language systems, with particular emphasis on English, Uzbek, and Russian. The study explores how the lexeme adapts to diverse grammatical structures, word-formation models, and inflectional systems. Special attention is paid to borrowing mechanisms, hybrid formations, compounding, derivational productivity, and grammatical integration within recipient languages. The analysis demonstrates that fashion blog functions not only as a nominative unit but also as a dynamic linguistic marker reflecting globalization, digital culture, and socio-cultural identity. The research contributes to comparative linguistics, morphology, and discourse studies by highlighting the cross-linguistic variability and adaptability of fashion-related digital lexemes.