Examining the Change in Organizational Commitment Factors of a Company in the Retail Sector between 2019 and 2022

Organizations ensure efficiency and growth by keeping employees with high performance levels. There are many factors that affect performance. Organizational commitment and motivation are the most basic factors that determine performance. The concept of organizational commitment refers to the commitment of employees to the organization while fulfilling their goals and responsibilities. A high level of organizational commitment brings results such as job satisfaction, high performance, productivity, quality and work motivation in organizational members. In this study, the changes in the loyalty survey results applied in 2019 and 2022 of a leading company in the retail industry in Turkey in terms of organizational commitment and motivation over the years were investigated.This study started by conducting a literature review on the concepts of organizational commitment and motivation. In the study, organizational commitment and its importance, the relationship of organizational commitment with other concepts, the concept of motivation, the importance of motivation, the reasons and results of organizational commitment are included. The employee loyalty survey results of a leading company in the retail sector in Turkey for 2019 and 2022 were evaluated. Based on the survey results answered by approximately 2000 employees in both years, information was given about the change in organizational commitment and motivation between years and the change between two years. It has been revealed how the factors of commitment by generation, commitment by age and commitment by gender changed between 2019-2022.