Digital Democracy in India: Social Media, Political Communication, and the Transformation of Electoral Mobilization
Abstract
This paper examines the role of social media in shaping political communication and electoral mobilization in India. Using a mixed-method approach and case studies of the 2014 and 2019 Lok Sabha elections, the study analyzes digital campaign strategies, voter engagement, misinformation dynamics, and emerging risks such as AI-generated political content.
Fields of Study & Subjects
Social Media and Politics
Misinformation and Its Impacts
Electoral Systems and Political Participation
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 5 March 2026
- Language
- EN