THE ROLE OF MULTIMEDIA TOOLS IN ENHANCING THE INTELLECTUAL POTENTIAL OF PERSONALITY

Background: The rapid integration of multimedia technologies into educational environments has created new opportunities and challenges for cognitive development. The relationship between multimedia tool usage and intellectual potential development remains an understudied area, particularly within the neuropedagogical framework. Objective: This study aims to investigate the didactic significance of multimedia tools in enhancing the intellectual potential of individuals, with particular emphasis on neurocognitive mechanisms underlying learning through multimedia content. Methods: A mixed-methods approach was employed combining quantitative cognitive assessments (n=120) with qualitative analysis of multimedia learning environments. Participants were evaluated using standardized intellectual potential scales before and after a 12-week multimedia-enhanced instructional intervention. Neuropsychological testing and EEG monitoring were used to assess cognitive engagement. Results: Findings revealed statistically significant improvements in working memory (p