ECOLOGICAL METAPHORS IN ENGLISH AND UZBEK MEDIA DISCOURSE: A CORPUS-BASED CONTRASTIVE AND TRANSLATION-ORIENTED ANALYSIS

This study examines ecological metaphors in English and Uzbek media discourse using a corpus-based, contrastive, and translation-oriented approach. A bilingual corpus of 10,000 media texts was analyzed to identify common metaphorical patterns, cross-linguistic differences, and challenges in translating ecological metaphors. The research highlights how metaphors shape public understanding of environmental issues and sustainability, revealing language-specific conceptualizations and cultural influences. Findings emphasize the importance of accurate and culturally sensitive translation strategies, providing practical insights for translators, journalists, and media professionals in conveying ecological concepts effectively across languages.