The Influence of Artificial Intelligence on Advertising

Artificial Intelligence (AI) has revolutionized numerous industries, and advertising is no exception. By enabling advanced data analysis, automation, and personalized messaging, AI transforms how brands reach and engage audiences. This paper explores the various ways AI impacts advertising, including targeted marketing, content creation, consumer behavior analysis, ethical considerations, and future trends. The research highlights both opportunities and challenges that AI presents to advertisers and consumers in the digital age.