IMPACT OF HOMESTAY EXPERIENCE ON TOURIST LOYALTY AND REVISIT INTENTION

The homestay tourism has opened up the hospitality sector through the rapid growth of the sector as it has presented personalized, real, and experience accommodation options. This review article discusses how the experience of homestays affects tourist revisit intention and loyalty. Based on recent literature, the paper combines the major determinants like service quality, perceived value, satisfaction, destination image, emotional attachment, safety, and memorable tourism experiences. The review notes that homestay experiences, especially those that occupied with the cultural interaction that are authentic and offer personalized hospitality and quality service delivery have significant impacts on the behavioral intentions of the tourists. Service attributes and outcomes of loyalty are usually mediated by satisfaction, whereas emotional attachment and perception of hospitality make revisit intention stronger. The results underscore the fact that homestays can not only increase tourist retention, but also attain sustainable tourism development, particularly in the emerging tourism destinations. The article is conceptually clear and managerially informative to the homestay operators and policymakers who seek to build on tourist loyalty and long term competitiveness within the tourism industry.