THE ROLE OF AI SOCIAL TRAITS IN AI-BASED CHATBOTS AND THEIR IMPACT ON CONSUMER PURCHASE INTENTIONS: A SYSTEMATIC REVIEW OF PERCEIVED AUTHENTICITY AS A MEDIATING FACTOR
Fields of Study & Subjects
AI in Service Interactions
Digital Marketing and Social Media
Technology Adoption and User Behaviour
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 7 March 2026
- Language
- EN