ANALYSIS OF AIDA MODEL WITH VIEWER'S CHOICE OF SELECTED TV PROGRAMS

Today, television is playing a pivotal role in the socialization of people. It has become a major source for entertainment and to provide knowledge. The programs and shows broadcasted on television influence people in undesirable ways. People tends to spend a lot of time watching television irrespective of any age groups. The study was conducted to know the choice of viewers with respect to television channels and programs people tends to watch more in tier-2 city. The study was conducted among the people of Davangere city to identify the reasons, preference and frequency of time spent in watching the selected programs and shows. A sample of 200 respondents were taken for the analysis. Chi-square test, Garret Ranking and Frequency Analysis were used to know the choice of viewers. The study also highlighted the parameters the viewers choose for watch the particular shows and programs by using the AIDA model.