Behavioral Message Design in Advertising: Insights from Cannes Lions

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Mehmet Yakın
DOI: 10.5281/zenodo.18909295
Cited by: 0

Abstract

Behavioral Message Design in Advertising: Insights from Cannes Lions

Fields of Study & Subjects

Marketing and Advertising Strategies Advertising and Communication Studies Digital Marketing and Social Media

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
8 March 2026
Language
EN
Document type
Dataset