BLOGS AND PODCASTS AS NEW FORMS OF MEDIA DISCOURSE

This paper explores the emergence of blogs and podcasts as innovative forms of media discourse in the digital age. These platforms have transformed the way information is produced, disseminated, and consumed, allowing individuals and organizations to engage with audiences in interactive and participatory ways. The study examines the linguistic, social, and communicative features of blogs and podcasts, their role in shaping public opinion, and their impact on traditional media. It also analyzes how these media formats influence discourse norms, interactivity, and community building. The results indicate that blogs and podcasts are not only tools for information sharing but also platforms for identity construction, persuasion, and social engagement.