A STUDY ON DIGITAL TRANSFORMATION TRENDS IN HUMAN RESOURCES AT AMAZON INDIA

Human resource management is undergoing a global transformation as a result of the digital shift. An excellent case in point of the potential impact of this transition is Amazon India. A digital-first HR model that integrates creativity and efficiency was made easier to set up with the help of the People Experience & Technology (PXT) framework. Automation tools, AI-driven hiring, and effective digital onboarding eliminate unnecessary activities, while workforce data and real-time dashboards aid leaders in making smarter decisions. More resources for staff education and support are available to them in the form of digital learning environments, health applications, and mobile engagement tools. Alphabetic prejudice, unreliability of systems, and the necessity of maintaining human connections are still issues. Amazon India's experience demonstrates that it is feasible and essential to use technology to create HR systems that truly benefit workers.