A STUDY ON MOBILE BANKING SECURITY AWARENESS IN INDIA WITH REFERENCE TO BSNL

This research primarily focuses on BSNL and studies mobile banking security awareness in India, investigating consumers' views, knowledge gaps, and behavioral patterns about the protection of digital financial transactions. The research investigates the swift adoption of mobile banking across diverse demographics and the influence of BSNL's status as a prominent telecom provider on consumer security. The research employs primary data from surveys and relevant secondary sources to identify the principal elements affecting security awareness, including digital literacy, perceived risk, trust in service providers, and exposure to fraud prevention communications. The results indicate significant variability in clients' understanding of security protocols. This necessitates improved identification verification systems, targeted awareness initiatives, and more collaboration between telecommunications firms and financial institutions. The paper concludes with recommendations for enhancing the security of mobile banking in India and strengthening client resilience against attacks.