A STUDY ON MOBILE PAYMENT ADOPTION AMONG YOUTH AT AMAZON PAY

Young people in India are increasingly using mobile payments. This is a result of the widespread availability of cellphones and the fact that many people think primarily in digital formats. Using the UTAUT theory and factors including trust and promotional incentives, this research examines why people between the ages of 18 and 30 use Amazon Pay. According to the poll results, young customers' objectives for optimal performance, user-friendliness, and social ramifications have a substantial impact on their likelihood of adopting Amazon Pay. To effectively convert intentions into acts, trust in secure transactions is essential. Even if cashbacks and incentives might attract consumers, they might not be able to maintain that interest over time. Teenagers typically favor payment methods that are dependable, useful, and socially acceptable. These results suggest that if digital payment companies want to draw in younger customers, they should put an emphasis on user experience and reliability.