THE STUDY OF ECOTOURISM TERMINOLOGY IN DIACHRONIC AND SYNCHRONIC ASPECTS

This article explores the terminology of ecotourism from both diachronic and synchronic perspectives. The diachronic analysis focuses on the historical development of ecotourism-related concepts, highlighting the evolution of terms as they emerged in response to changing environmental, cultural, and social contexts. The synchronic approach, on the other hand, examines the current usage and functional features of ecotourism terminology in modern linguistic practice. By integrating these two dimensions, the study demonstrates how ecological discourse reflects broader global trends in sustainable development and tourism management. The research also emphasizes the role of ecotourism terminology in shaping environmental awareness, facilitating cross-cultural communication, and promoting linguistic innovation in professional discourse. The findings provide valuable insights for linguists, educators, and specialists working in the fields of ecotourism and sustainable tourism.