A STUDY ON CONSUMER PERCEPTION TOWARDS ADIDAS SHOES WITH REFERENCE TO COIMBATORE CITY

The study titled “A Study on Consumer Perception towards Adidas Shoes with Reference to Coimbatore City”examines how consumers perceive Adidas footwear and the factors influencing their purchase decisions,satisfaction, and brand loyalty. The research is based on a descriptive research design, and primary data werecollected from 100 respondents in Coimbatore city using a structured questionnaire. The data were analyzed usingstatistical tools such as percentage analysis, mean score analysis, and ranking analysis.The findings reveal that comfort, brand image, quality, and durability are the main factors influencing consumerperception, with comfort ranking as the most important. The study also shows that social media is the major sourceof awareness, and most consumers express high satisfaction and willingness to recommend Adidas shoes.However, the price of Adidas shoes is perceived as relatively high by some consumers. Overall, the studyhighlights the importance of maintaining product quality, comfort, and effective marketing strategies to strengthenconsumer satisfaction and brand loyalty