TRENDS IN ENHANCING THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES IN BUKHARA REGION

This article provides a scientific analysis of the main trends, driving factors, and modern approaches aimed at enhancing the competitiveness of industrial enterprises operating in the Bukhara region. The structural characteristics of the regional industrial sector, technological modernization, innovative development, expansion of export potential, and improvement of the investment environment are examined as key priority directions for strengthening enterprise competitiveness. The study highlights the significance of sustainable industrial development in ensuring economic growth, increasing export volumes, and generating employment opportunities in the region.