GLOBALIZATION AND THE PRESERVATION OF NATIONAL VALUES

This article examines the relationship between globalization and the preservation of national values in contemporary societies. In the modern world, globalization accelerates economic, cultural, and technological integration among nations. While this process creates opportunities for development and cooperation, it also poses challenges to the sustainability of national identity and traditional values. The study analyzes theoretical perspectives on globalization and cultural identity, emphasizing the importance of balancing openness with cultural preservation. The findings suggest that national values can be maintained through education, cultural policy, and active community engagement. The article concludes that globalization and national identity are not mutually exclusive but can coexist through conscious strategies of cultural adaptation and protection.